Winners of The Worldwide Logo Design Annual Announced

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Fonts in Use, News | Yves Peters | March 3, 2009

Wolda announced the publication of its inaugural 2008 printed annual. Built on the success of Eulda, the European Logo Design Annual (which it has replaced), Wolda is the high-profile graphic design award scheme that rewards the best logos and trademarks designed throughout the world. The winners are selected by an international three-tier jury consisting of 10 top design professionals, 10 marketing managers from major international clients, and finally 10 members of the public (provided respectively by the worldwide organizations Icograda, Aquent and Consumers International).
The judges determine the winning entries according to the following criteria: clear communication of message, originality and creativity, good graphic design, and positive overall impression.

Flow | Vibration based mineral water brand.
Designed by Danny Goldberg Design (Israel)

Alex Schrijvers | This Belgian handbag designer creates exquisite leather bags in an ‘alternative chic’ style.
Designed by Davy Dooms (Belgium)

PDFs of the Wolda ’08 winners can be seen in the Showcase section, and downloaded in the Press Area. The Best of Nation PDF showcases the 52 winners worldwide. While some of them feature the usual suspects in choice of type – VAG Rounded for childcare product retail store Babyfirst is to be expected – there are a couple that use less obvious choices.
The annual itself is set in Lukasz Dziedzic’s FF Clan and FF Cocon by Evert Bloemsma.

Toko | Shops with prestigious baggage accessories with a lasting tradition.
Designed by Teja Kleč, Darko Miladinović (Armada, Slovenia)
Typeface: Auto 3 Italic

Be | London based events company specialising in live music and club events in unique locations.
Designed by Rob Gonzalez, Jonathan Quainton (Sawdust, United Kingdom)

With Wolda Talent, the competition is now open to students too, for logos designed in schools and universities, including logos never used publicly. After screening by the Wolda editorial team, the selected logos then proceed to the jury selection process, where they are be judged in the same way as the professional logos. The winning logos will be published in a dedicated section of the Wolda annual.

Happy Monster | Fruit flavored gum, packaged in cute boxes, designed to look like monsters.
Designed by Andrew Zelman (United States of America)

Just My Type | Unifying mark across a range of four valentine’s day cards designed for graphic designers, specifically those who love type.
Designed by Adam Ding, Ben Brears (United Kingdom)
Typeface: ITC Bookman Italic Swashes

Best of Continent

Not only does Wolda elect a best logo for each country, but there are also six continent winners amongst them. I featured them in the header, but thought I might give them equal treatment to the more typographic ones I showcase in this post. It seems only right, because, you know, they are the best of their continent! Like, humongous land mass and stuff! :)

Wolda Professional awards | Best of Oceania | Best of the World
One Degree | In 2007, Rupert Murdoch laid down the challenge for News Limited and its associated global businesses to become carbon neutral by 2010. The challenge was to create a brand that would materially help drive employee, supplier and public action on climate change. One Degree has been developed on a simple premise: that if everyone were to change their behaviour by just one degree, we can change the future of the planet. The logo combines both the number and the degree symbol, which together represent a person. In doing so, it neatly encapsulates the real impact that an individual can start to make in addressing climate change.
Designed by Jason Little, Tim Warren, Steve Clarke, Mike Staniford (Landor Associates, Australia)
Typeface: (similar in style and concept) FF Netto

Wolda Professional awards | Best of Asia
Neo Tokyo | An exhibition of contemporary Japanese electronic art.
Designed by David Williams, Siripong Wongjinda, Pasu Kongprasertkit, Teerayuth Leetrakul (Digital ZOO, Thailand)

Wolda Professional awards | Best of Europe
Sancti Spíritus Wines | Logo for La Repostería de las Monjas
Designed by Álvaro Pérez (El Paso, Galería de Comunicación, Spain)
Typeface: Walbaum

Wolda Professional awards | Best of Americas
Sapka | Sapka means “hat” in Turkish. Logo and identity design for a vintage style hat designer.
Designed by Deniz Marlali (United States)
Typeface: Neue Helvetica 35 Thin

Wolda Professional awards | Best of Africa
SoulStice | Day spa, with architecture featuring good use of natural light and a solarium at its centre.
Designed by Bronwen Rautenbach, Kyle Wilhelm (The Brand Union, Johannesburg, South Africa)
Typeface: Horatio

Wolda Talent awards | Best of Europe | Best of the World
Super Kraft | Japanese music label
Designed by Daniel A. Becker (Germany)

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  1. very nice.

    Posted by Simon Robertson on Mar. 3, 2009
  2. Like I wrote in the comments for The logos of Web 2.0, it is quite reassuring that very little of that bevelled, highlighted, shadowed nonsense was seen amongst the Wolda winners. Most of these still look like proper logos. ;)

    Posted by Yves Peters on Mar. 4, 2009
  3. Cheers for picking out our logo in this post!

    There are some really nice bits of work in the annual and on the site, so I recommend anyone popping over to the Winners section and browsing around.

    Good to see that the judges really valued the strength of the ideas in each. of the pieces too. I’ve seen too many logo’s being praised for just looking “cool”

    Posted by Adam Ding on Mar. 4, 2009
  4. Well, it helps to design a purely typographical and highly swashalicious logo to get noticed by The FontFeed. ;)

    If you allow me to be nitpicky, the transition of the “y” into the swash looks a teensy bit rough around the edges, but maybe that’s just the rendering on screen. And you had to create them all yourselves, so very nice work, and a fitting tribute to Herb Lubalin. Congratulations on your win in the Wolda Talent Awards. Best of United Kingdom? Crikey! :)

    Posted by Yves Peters on Mar. 4, 2009
  5. Haha, nitpick away. The “y” was actually edited slightly on a later version (as the transition discrepancy became more obvious when we produced it on a larger scale for the D&AD New Blood exhibition). Thanks for the compliments!

    Posted by Adam Ding on Mar. 4, 2009
  6. Adam just drew my attention to this post. I’d like to echo his thanks for posting our logo!

    Good spot on the y/swash transition being a bit rough. If I’m honest the logo was still a bit work in progress when the award deadline came about and it probably wasn’t as refined as it could’ve been. It’s been refined a bit more since, hopefully we’ve worked out the kinks and made it a bit better.

    Thanks again!

    Posted by Ben Brears on Mar. 4, 2009
  7. I’m having trouble figuring out the concept behind the “Super Kraft” logo.

    It’s a very nice treatment (I love the way the type is integrated) but I can’t understand why there’s an upside-down elephant.

    Any clues?

    Posted by Peter Browne on Mar. 4, 2009
  8. You can find explanations for most logos in the respective galleries. This is what I found for Super Kraft:

    This logo is an artwork for a Japanese music label. Just because western language sounds very cool to Japanese, a German name was chosen for the label. Apart from its German sound, the name should be also easy to pronounce. The word “Super” is often used in Japan and “Kraft” sounds very German because of the “kr” syllable. The logo let people think of an industrial product – a super glue from Germany. So it shows an elephant hanging headfirst on the logo name.

    Posted by Yves Peters on Mar. 4, 2009
  9. As interesting as the type is I do find the Danny Goldberg logotype a little hard to read.
    As a designers we are always striving to communicate clearly?

    Posted by John Pallett on Apr. 8, 2009
  10. I love the ‘Sancti Spíritus Wines’ logo… really creative. As a post, a gem of a find!

    Posted by Bryce Wilson on Apr. 9, 2009
  11. I really like the Sapka logo. Solid idea and well executed.

    I can’t help but try to find something else in the Sancti Spiritus logo. Unless I am missing something surely the wine bottle and cork screw concept is hardly breaking new creative ground. Even did some research with translation before I posted this comment as a check. Perhaps I am missing the idea somewhere? Happy to be proven wrong. Any comment?

    Posted by John Pallett on Apr. 9, 2009
  12. I agree with the comment above, at first glance I thought it read ‘unflown’, nice idea though. Happy Monster is a nice logo, its shape, colour and design communicates the idea of a ‘happy monster’.

    Posted by James Myers on Apr. 9, 2009
  13. Hi John, I didnt take it as a corkscrew come wine bottle but rather a ‘spirit (ghost trail)’ taking shape of the bottle… hope this helps? On a personal level, I just think that it sits really nice and could see it working on web and in print.

    Posted by Bryce Wilson on Apr. 12, 2009
  14. Thanks Bryce.

    I can see where you are going with that.

    Posted by John Pallett on Apr. 12, 2009
  15. For me it was clearly a cork screw bottle image, i think that is the perfect logo for the job, clean clear and instantly i understand the company.

    Posted by Jon Birmingham on Sep. 26, 2009
  16. excellent job

    Posted by yatin on Feb. 3, 2010
  17. Hi John, what about Davy Dooms’ work. It’s solid.

    Posted by blueprint design on Nov. 9, 2012

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