Wimbledon Champions Explode Into Words
A tweet by type designer Nadine Chahine made me discover a superb typographic promo by BBC for its Wimbledon 2012 coverage. The 40-second launch trailer created by Red Bee Media shows some of the top male and female tennis players performing their signature shots. Their bodies suddenly are rendered in words describing their characteristics, playing styles and traits. The impact of the ball hitting the tennis racket makes letters fly off their silhouette, finally forming the word “Champion”.
BBC Wimbledon 2012 | Red Bee | Mainframe from Liam Chapple on Vimeo.
Motion graphics studio Mainframe laid out the typography over the characters before painstakingly animating the text paths to move with the players bodies and actions.
Entirely created in After Effects we were keen to ensure that the type didn’t feel like it was ‘stuck’ to the players but that it retained a graphic style with no deformation as it moved with the players. This was also the case with the particle effects, ensuring only z rotation is used to retain the graphic laid out text feel.
-
News
The latest in the world of typography, lettering, and type design.
-
Handpicked Typefaces
Whether they’re newly released, stalwart classics, or hidden gems, these typefaces deserve special mention.
-
Type Tips
Improve your typography skills with these basic tips and advanced tutorials.
-
Fonts in Use
Specimens are nice, but we love to catch a typeface in the wild, where it can truly show how it performs in the real world.
The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
Related Posts
- Laserkraft 3D Explain Lyrics With Dingbats
- The music video for “Nein Mann” by German electro house project Laserkraft 3D features hand lettering and dingbats that visualise…Read more
- Post TypeCon2009 – Secret Dope Skillz & More Reports
- A world class pro yoyo champion at work at TypeCon2009 – Rhythm, and two more reports about the conference.…Read more
- Relive TYPO Berlin 2011 “Shift” With Evalottchen’s Sketchnotes
- Eva-Lotta Lamm a.k.a. evalottchen made personable and very entertaining sketchnotes on some of the key presentations at TYPO Berlin 2011…Read more
- First TypeCon2009 “Rhythm” Images
- The first images of TypeCon2009 “Rhythm” are starting to trickle in on the TypeCon Pool on Flickr.…Read more
- Celebrating Evert Bloemsma
- By historical standards, the FontFont library is a young library. Most of the designers behind it were still at school…Read more
The FontFeed RSS
1 Comment:
Superb work. It somehow always comes through, when a painstaking effort has been made.
Well done!
Post a comment: