Wallpaper* Publishes Type-Tart Cards Gallery
At the tail end of September last year I announced the Type-Tart Card contest organised by St Bride Library and Plus International design festival in collaboration with Type. Graphic designers – from up-and-coming new talent to established names – were invited to “find the tart hiding in every type and create their own graphic numbers”. A selection of the entries can be found in the 21st Century Sex issue of Wallpaper*, and all 450 typographic tart cards are on display in a gallery on the Wallpaper* website. The collection is will be exhibited at KK Outlet, London from Monday 22nd to 29th June. Click here to download the invite.
The type-tart cards are of wildly varying quality – from tired old clichés over mildly funny to deliciously witty or even outright explicit. The graphic style is equally eclectic, with some designs mimicking the crude, punk-like language of photocopied tart cards, while others resemble the glossy quality of contemporary high-end designs. Some attempts at wordplay fall short of the mark, while others are clever puns on both typographical terminology and the more racy language of porn and prostitution. The best achieve maximum effect with minimal means. The examples where parts of characters were customised into literal representations of genitals are quite poor and unimaginative, but I was amazed at how confrontational the purely typographic cards are, and marvelled at the unease I felt when examining what in fact simply are symmetrically arranged glyphs. Of course 450 cards are a bit much to discuss, but I made a small selection of cards that struck me for one reason or another.
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