Type]Media Up The Ante With 2013 Website
We’ve had the great Flickr Set by Slávka Pauliková – designer of FF Dora, one of my favourite FontFont releases of late – from the graduation show in The Hague to tide us over the past two weeks, and people in Berlin can visit the Mastering Type 13 exhibition at the Mota Italic Gallery where they are shown alongside the typefaces of the 2013 masters students of the University of Reading. And now the Type & Media class of 2013 present their work in terrific detail on a website that again raises the bar for online presentation of student work.
The typefaces by this year’s graduates from KABK’s intensive one-year masters course in type design show once again an interesting breath. The designs range from versatile text type to surprising display faces, from subdued practicality to controlled exuberance, from sharp and spiky to round and chubby, from experimental to conventional, from Latin-only to multi-script character sets. Understandably the more showy designs draw the attention, but it is well worth your time to examine the quieter typefaces as well.
The big bonus this year over the already superb 2011 and 2012 websites however is the addition of information about the creation process. Instead of merely presenting the end result, the students go the extra mile and also provide valuable insight into the creation process. This again strengthens my conviction after all the conferences I attended and spoke at the last two, three years that if you show your work but don’t talk about process or context, your presentation loses most of its interest and becomes empty showboating.
As usual the Type]Media 2013 work is a impeccably-designed, no-frills affair, created by Alexandre Saumier Demers, a Montreal-based “type designer with a programming influence, a background in graphic design and a passion for cycling”. This future Type & Media student developed the website under the art direction of the 2013 class graduates. The simple navigation and structure makes browsing through the twelve projects an effortless, enjoyable experience. Honestly, this is the main reason why this entry is posted today, not yesterday.
Just like last year for Nitti, the website also serves as a great showcase for Trio Grotesk. This wide, rounded sans serif is Florian Schick’s personal interpretation of Kaart Antieke – an early 20th century sans serif used by Piet Zwart in his famous, yet never officially published essay about modern typography called Van oude tot nieuwe typografie. To be honest I never expected this typeface to work in body text, with its generous width and moderate x-height, but the Type]Media 2013 website proves me wrong. The copy is pleasant to read and gives off a friendly atmosphere. To conclude, again a stellar effort, both in the quality of the work as in the presentation.
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