Tony de Marco Reveals An Ad-less São Paulo
In Font 006, Tony de Marco clears away the clutter to reveal São Paulo’s ban on advertising. His photographs tell the story of what remained earlier this year when Brazil’s economic capital enacted new “clean city” legislation that outlawed all forms of outdoor advertising.
Here are some of de Marco’s remarkable shots that couldn’t make it into the print version of Font 006. See more in his personal gallery.
-
News
The latest in the world of typography, lettering, and type design.
-
Handpicked Typefaces
Whether they’re newly released, stalwart classics, or hidden gems, these typefaces deserve special mention.
-
Type Tips
Improve your typography skills with these basic tips and advanced tutorials.
-
Fonts in Use
Specimens are nice, but we love to catch a typeface in the wild, where it can truly show how it performs in the real world.
The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
Related Posts
- First TypeCon2009 “Rhythm” Images
- The first images of TypeCon2009 “Rhythm” are starting to trickle in on the TypeCon Pool on Flickr.…Read more
- TypeCon2010 Announced For Los Angeles
- SOTA will be bringing TypeCon2010 to the great city of Los Angeles, August 17-22, 2010.…Read more
- Remarkable Typographic Commercials For Peugeot Tepee
- Parisian advertising agency BETC Euro RSCG ceated a series of cartoon ads and commercials for the Peugeot Partner Tepee car…Read more
- Create Word Cloud Diagrams with Wordle
- Now this is fun. Wordle autonomously creates word cloud diagrams like the one above. All you need to do is…Read more
- New FontFonts: FF Suhmo, My New Favourite Typeface
- Jürgen Siebert takes a look at the playful typewriter-style slab serif FF Suhmo, and talks to its designer Alex Rütten.…Read more
The FontFeed RSS
6 Comments:
It is true that São Paulo is Brasil’s largest city, but that does _not_ make it the capital. This is still BrasÃlia.
Amen. It’s like a breath of fresh air.
Right you are, Ronald. I left out the word “economic”. Thanks for the correction.
I never thought something like this could/would ever happen. I’m a big advocate of the quiet space. My respect and praise to Sao Paulo! Let it be a model for future cities.
Banning all outdoor signage may refresh the urban landscape but what about the visual blight of the remaining infrastructure? It may make for interesting photographs, both on a formal and conceptual level, however it isn’t always the case that outdoor signage is detrimental to the visual culture of a city. The spectacle of New York City’s Times Square and Tokyo’s Roppongi district at night are examples. And what about all of the designers and businesses that are harmed or put out of business by the ban? Wouldn’t it have been better to regulate the signage, perhaps by employing a committee of designers, architects and other concerned citizens to review proposed signage.
Newpathdesign partially agree with you. The case of Sao Paulo is particular. It was really caothic situation. Many mayors tried to regulate the bussiness with no results (maybe no will as well). I think it’s too early to say, the city is still adapting to the new legislation. I guess the idea was, let’s clean up this mess and after that we create other exemption instruments for some determined areas, as done in New York or Tokio. I hope it goes this way!
Post a comment: