shop signs
Intentional Mistake Due To Wrong Assumptions
After writing about Fenstern Zeichen, Herbert Marker’s delightful gallery of Austrian shop signs, it pains me to show you this miserable failure for contrast. This sign which I discovered only recently graces the facade of a restaurant/bar on the Friday Market in Gent, my home town. When walking around the city, I have been confronted [...]
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Preserving Disappearing Architectural Lettering in Austria
With the modernisation of the urban landscape, vintage architectural lettering disappears at a worrying pace. Beautiful commercial signs above shop windows make way for default letter shapes in plexiglass and neon. As the logos of international chains take over, the couleur locale fades, making the typical shopping street look identical to any similar street in [...]
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