Lack of Typographic Imagination: Stating The Obvious
One of the most original type-related pools on Flickr is LTypI: Lack of Typographic Imagination (the acronym of course being a nod to ATypI). The Flickr group collects pictures of logos where the name – or parts of the name – is derived from the typeface used to set the logo in. A recent example is Berlin Tegel Airport’s Market Place, as Ivo Gabrowitsch discovered the logo is set in FF Market.
Lack of Typographic Imagination: The David Rockwell monograph Spectacle by Bruce Mau set in Rockwell.
Ivo created the Flickr group together with our resident editor Stephen Coles. If you possess any examples in your picture archives we strongly suggest you contribute to LTypI.
Header image: Berlin Tegel Airport’s Market Place uses FF Market by H.A. Simon
© Ivo Gabrowitsch
2 Comments:
If the photo provided with this article is typical, then might it not be more accurate to say that the name of the business is not derived from the typeface, but that the extent of thought which went into selecting the typeface was to pick the first one the designer saw which had part of the name of the business in it?
Which came first, the business name or the typeface name. Unless you’re the imaginationless designer, who can tell?
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It might not be lack of imagination. It could be irony. It could be an in-joke. It might be anything.