Remarkable Typographic Commercials For Peugeot Tepee
I’ve always liked French advertising – the good ones anyway –, for their often quirky humour, their double-entendres and their thinly veiled sensuality. What I appreciate most is that they are willing to take chances and sometimes come up with quite unexpected solutions for certain products. Take for example the series of posters and commercials created by Parisian advertising agency BETC Euro RSCG for the Peugeot Partner Tepee car model.
The concept for the ad series – would you rather have a real, practical car or a shiny toy? – is visualised by pitting the Peugeot Tepee against typical car clichés: the bling SUV, the showoff sports model, the oversized limo, and the ego-tripper car. It was devised by the creative team of creative director Rémi Babinet, art director Raphaël Halin and copywriter Benjamin Sanial. Contrary to most car ads the actual car is not shown, but rendered in a three-dimensional linear illustration style. The opponents on the other hand are entirely typographical, words moulded into car shapes, with wheels underneath. The primary colour scheme is fun and striking, and the hand lettered Futura Extra Bold nicely complements the drawn cars.
The posters are good, and the animated commercials are even better, with their silly music and even sillier pay-offs. This is a car brand that doesn’t take itself too seriously. They realise that for this model they can afford to get off the beaten path, and I commend them for that. I personally like this series very much. It is original and unexpected, and conveys a lighthearted and friendly atmosphere that fits the no-nonsense type of car. As I belong to the target audience – my cars have to be able to fit a family of five on the one hand and half a rock band on the other hand – I can testify the approach works.
The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
- The holiday season is merely a month away, so here’s another gift suggestion; this time not for reading but for…Read more
- Vancouver-based agency Rethink Communications have created a very popular television ad promoting the 2010 Call for Entries for the Rethink…Read more
- For this new series for El Tesoro Público User T38 produced lovely typographic commercials.…Read more
- Fontface is a series of posters merging the expressiveness of manual gesture and type design in honour of four outstanding…Read more
- For the second year the Thirty Conversations On Design website collects the thoughts of 30 of the world’s most inspired…Read more
- ScreenFonts: Thor, Last Night, Bridesmaids, Pirates of the Caribbean: On Stranger Tides, Midnight In Paris, Kung Fu Panda 2 (11)