Questions About All Caps Setting
Maybe we can clear this up once and for all. A Fontblog reader asks: “For the new corporate identity of one of our customers we suggested setting all headlines on posters, mailings etc. in all caps, and using this characteristic to typify the organization.”
Now it has been stated repeatedly that all caps setting is less readable than mixed caps setting. Neither is it recommended for emphasis in text, although here the unpleasant appearance is mostly used as an argument.
Is all caps setting really so poorly readable that one can’t use it in headlines of let’s say maximum three lines, or is the unfavourable effect negligible? Has anybody done any serious investigations on this matter, or can anybody show us any convincing examples where it works really well?
Already 36 comments (in German) on Fontblog.
The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
- Every year in fall, the conference crowd convenes at ATypI, one of the type world’s main annual events. The 52nd…Read more
- The FontFeed is not the only FontShop blog. Representatives from FontShop Germany and Benelux also have their own venues for…Read more
- Verena Gerlach obviously was paying attention while watching the trailer to the ProSieben television movie in two parts “Der Seewolf”,…Read more
- On The FontFeed all suspicious comments, and by extension comments that do not contribute anything substantial to the discussion, are…Read more
- The European Union organises a student competition to design a Europe-wide logo for organic products.…Read more
- ScreenFonts: Captain America: The Winter Soldier, Under The Skin, Hateship Loveship, The Quiet Ones (9)