Pixel Typography With iPad Light Painting

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News | Yves Peters | September 15, 2010

Wait a minute, wasn’t it The FontFeed that said typography on the iPad looked crapalicious? Well, the Making Future Magic project proves it doesn’t prevent you from creating beautiful lettering. Before I start on the ATypI 2010 Dublin reports I would like to quickly draw your attention on this sumptuous video by Dentsu London. This creative communications agency has been making two films with design consultancy BERG over the summer. The first film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.

Dentsu London used photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, they played movies on the surface of the iPad that extrude 3-d light forms as they moved through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

Read more at the Dentsu London blog, and at the BERG blog.

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  1. Although this is an interesting technique, when did bit-mapped lettering (even glowing 3D bit-mapped lettering) become “beautiful”?

    Posted by San-Diego-Clint on Sep. 16, 2010
  2. Around 1981, when Kraftwerk began using it on their album covers.

    Posted by Ric on Sep. 16, 2010
  3. Also, I don’t think “beautiful” can be quantified. It is a highly subjective concept, so I don’t see why bitmapped lettering could not be experienced as beautiful by some. These ethereal luminescent ghost images are mesmerising, and personally I experience them as truly fascinating and – yes indeed – “beautiful”. : )

    Posted by Yves Peters on Sep. 16, 2010
  4. astonishing and beautiful

    Posted by José Miguel Cardoso on Sep. 17, 2010
  5. Find light work with type on my website since 2008.. and guess what it actually has a ‘concept’ behind it. “woah!! Really!!?”

    Personally this is just an experiment to me, I leave that ‘stuff’ on flickr…

    Freehand will ALWAYS be better for integrity and soul but I see the uses of this.. so watch this space.


    Posted by Diaghe on Oct. 12, 2010
  6. the thing i find interesting and potentially beautiful is that you are not limited to just type. what if you found a way to perform the extrusions dynamically?

    Posted by ricardo on Oct. 14, 2010

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