6 Comments:

1. I love the Honey logo!

   
   Posted by Piotr on Nov. 12, 2008

2. Don’t we all? It’s a rare marriage of great concept and flawless execution. :)

   
   Posted by Yves Peters on Nov. 12, 2008

3. I don’t love the honey logo. I think it’s a flawed
   contrivance. It could have worked if the wings and proportions were the same as a honey bee.
   Top Tip: research pays.

   
   Posted by Jon on Feb. 6, 2009

4. I like the logo. Really nice idea. In my opinion the “tradition” factor is missing. The only thing giving us confidance is the package material and format. I miss the uncoated paper. But maybe we could solve this using a italic serif on the “pure set” text for example.

   
   Posted by Nuno on Feb. 9, 2009

5. It looks like the tradition factor has been deliberately avoided. I think it appears false on mass produced supermarket goods anyway. The consumer confidence comes from the design’s confident modern minimalism and its refusal to compromise with traditional styling. And don’t forget that the supermarket’s quality brand reputation also gives consumer confidence.

   I do believe the execution is partially flawed though. It feels cramped between the wings and the type. Google image honey bee and you will see how much of better fit using a real honey bee’s wing shape would be. The only point in abstracting a form is if it improves the design, which in this case I don’t think it does.

   
   Posted by Jon on Feb. 9, 2009

6. The honey’s lovely, sorry Jon it’s a great idea, beautifully executed and a successful and award winning piece of design.

   
   Posted by lee newham on Aug. 27, 2009

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