Pentawards 2008 | The Crème de La Crème of Packaging Design

  • Fonts in Use
Fonts in Use | Jürgen Siebert | November 5, 2008

Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. Last weekend the 2008 winners were announced at the Luxe Pack trade fair in Monaco. The respected packaging blog The Dieline has the exclusive right to present the winners in detail – with a couple of marvellous typographic solutions amongst them. Time Manager General’s Warning – you won’t be done in under 20 minutes.

Frank Heine’s wonderful Dalliance in all its glory.

Silver Pentaward 2008 | Beverages | WinesKmetija Stekar – Authorial wines | Tomaz Plahuta, Slovenia

Silver Pentaward 2008 | Food | Distributors/retailers own brandsWaitrose – Honey Bee: ‘good’ tier honey packaging | Turner Duckworth, UK

Silver Pentaward 2008 | Luxury Sub | 
Fine wines & champagnesIncanto | 
Bruketa&Zinic OM, Croatia


  1. I love the Honey logo!

    Posted by Piotr on Nov. 12, 2008
  2. Don’t we all? It’s a rare marriage of great concept and flawless execution. :)

    Posted by Yves Peters on Nov. 12, 2008
  3. I don’t love the honey logo. I think it’s a flawed
    contrivance. It could have worked if the wings and proportions were the same as a honey bee.
    Top Tip: research pays.

    Posted by Jon on Feb. 6, 2009
  4. I like the logo. Really nice idea. In my opinion the “tradition” factor is missing. The only thing giving us confidance is the package material and format. I miss the uncoated paper. But maybe we could solve this using a italic serif on the “pure set” text for example.

    Posted by Nuno on Feb. 9, 2009
  5. It looks like the tradition factor has been deliberately avoided. I think it appears false on mass produced supermarket goods anyway. The consumer confidence comes from the design’s confident modern minimalism and its refusal to compromise with traditional styling. And don’t forget that the supermarket’s quality brand reputation also gives consumer confidence.

    I do believe the execution is partially flawed though. It feels cramped between the wings and the type. Google image honey bee and you will see how much of better fit using a real honey bee’s wing shape would be. The only point in abstracting a form is if it improves the design, which in this case I don’t think it does.

    Posted by Jon on Feb. 9, 2009
  6. The honey’s lovely, sorry Jon it’s a great idea, beautifully executed and a successful and award winning piece of design.

    Posted by lee newham on Aug. 27, 2009

Post a comment:


The FontFeed

The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.

  • Minicomputer
  • Segno™
  • Neutrif Studio
  • Magehand
  • Highest Praise
  • WBP Red Tape
  • YWFT Ink
  • WBP Sight
  • WBP Ripples
  • Slantinel
  • Taglocaps
  • Obstacle
  • YWFT Bitwood
  • Carrot Juice
  • Dragon Spell
  • Platz Grotesk
  • Collect Em All BB
  • New Lanzelott
  • Harajuku Script
  • Honeyguide
  • JT Marnie

Popular Fonts

  • Morl
  • Merlod
  • TT Backwards
  • Heading Pro
  • Proxima Nova
  • Brandon Grotesque
  • Nexa Rust™
  • Rosella™
  • TT Travels
  • Helvetica Neue®
  • Bourton
  • Nexa
  • TT Norms
  • Cenzo Flare
  • Aromatica
  • Gilroy™
  • Selfie
  • Avenir®
  • Moments
  • Viva Beautiful
  • Serendipity