I love the Honey logo!

Don’t we all? It’s a rare mar­riage of great con­cept and flaw­less exe­cu­tion. :)

I don’t love the honey logo. I think it’s a flawed
con­trivance. It could have worked if the wings and pro­por­tions were the same as a honey bee.
Top Tip: research pays.

I like the logo. Really nice idea. In my opin­ion the “tra­di­tion” factor is miss­ing. The only thing giving us con­fi­d­ance is the pack­age mate­r­ial and format. I miss the uncoated paper. But maybe we could solve this using a italic serif on the “pure set” text for exam­ple.

It looks like the tra­di­tion factor has been delib­er­ately avoided. I think it appears false on mass pro­duced super­mar­ket goods anyway. The con­sumer con­fi­dence comes from the design’s con­fi­dent modern min­i­mal­ism and its refusal to com­pro­mise with tra­di­tional styling. And don’t forget that the supermarket’s qual­ity brand rep­u­ta­tion also gives con­sumer con­fi­dence.

I do believe the exe­cu­tion is par­tially flawed though. It feels cramped between the wings and the type. Google image honey bee and you will see how much of better fit using a real honey bee’s wing shape would be. The only point in abstract­ing a form is if it improves the design, which in this case I don’t think it does.