Notes on the Frankfurt Book Fair

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News | Jürgen Siebert | October 29, 2008

Note from the translator: I’m a little late with this October 16 FontBlog entry for the simple reason that I couldn’t get to it before leaving for San Francisco. But as it features some really nice logo work I still wanted to post this on The FontFeed. — Yves

I was at the Frankfurt Book Fair for one and a half day, where I had more discussions than I actually saw books. The host country this year was Turkey. The labyrinth logo was omnipresent. This immediately reminded me of our discussion on in March last year, when Sandy Kaltenborn was confronted with a legal threat, as his typo-labyrinth on the cover of the G8 brochure Die Deutung der Welt bore too much resemblance to the cover for Adreas Uebele’s Orientierungssysteme und Signaletik.

Letters hidden in a labyrinth: T26 type catalogue cover (2000), book cover for “Orientierungssysteme und Signaletik” (October 2006) and cover for the G8 brochure (2007)

China was selected to be the host country of the 2009 book fair. The design of next year’s logo and halls was assigned to Germany’s most well-known Chinese designer, best-selling author and TYPO presenter Yang Liu (Fontblog on her posters, Fontblog on her book).

Whoever designs the logo for the book fair will see it applied on the most diverse media: carrier bags, catalogue, advertisements, columns, transparancies, floor coverings… I was curious to discover Yang Liu’s creation which was unveiled at a press conference on October 16th. Unfortunately I was unable to attend, as I already was making my way back to Berlin. However she revealed to me that it was going to be entirely black-and-white.


  1. To me, this job that I just discovered now, recall me geometric/square Kufic:

    more than images created by others designers as pointed out here.

    Posted by Jean F Porchez on Oct. 31, 2008
  2. I think you are right. It seems more than a bit pretentious for somebody to claim the “square type integrated in a labyrinth” for his/her own. For example I saw many examples in that exact same style in Agadir this summer.

    Posted by Yves Peters on Oct. 31, 2008
  3. What a work!! i love it

    Posted by SupaPanda on Nov. 6, 2008
  4. Altough i dont like this design i want to say something Hey Turkey doesn’t use arabic alphabet (use latin alphabet) and it isn’t look like arabic alphabet.

    Posted by fatih on Jan. 3, 2009
  5. The Frankfurt Book Fair website has photographs of the press conference showing the official logo of the Chinese presentation.

    Posted by C. Adams on Aug. 12, 2009

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