Netanyahu: Yes We Can … Knock-off Obama

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Fonts in Use
| Stephen Coles | November 14, 2008

Barack Obama’s pres­i­den­tial cam­paign iden­tity is largely cred­ited with being the most well-​designed and con­sis­tent of any in recent memory. Other politi­cians world­wide are taking note. The NY Times reports that the cam­paign web­site of Ben­jamin Netanyahu, con­ser­v­a­tive Likud leader run­ning for prime min­is­ter of Israel, feels unmis­tak­ably Obama-​esque.

Obama/Netanyahu
Ben­jamin Netanyahu’s web­site bears an uncanny resem­blance to Barack Obama’s.

The Times got a reac­tion from the cre­ators of Obama’s site, who took it all in stride.

Thomas Gense­mer, man­ag­ing part­ner of Blue State Dig­i­tal, say the Netanyahu site is closer to Mr. Obama’s than any others they have seen.

Noth­ing has been so direct as the Netanyahu Web site, though we have seen others with shades of it,” he said, adding that when a cam­paign is suc­cess­ful, “people are going to knock things off, both in terms of func­tion­al­ity and aesthetic.”

So Gense­mer con­sid­ers it as a copy, as does Ron Dermer, one of Mr. Netanyahu’s top cam­paign advisors.

Imi­ta­tion is the great­est form of flat­tery. We’re all in the same busi­ness, so we took a close look at a guy who has been the most suc­cess­ful and tried to learn from him.”

Ethics con­tro­versy aside, I’m thrilled to see design get some atten­tion from politi­cians. We’re very accus­tomed to second rate cam­paign stuff here in the U.S.

For­tu­nately, despite their obvi­ous influ­ences, the Netanyahu design­ers demon­strate some very com­pe­tent orig­i­nal typog­ra­phy. The head­lines of the Russ­ian ver­sion are in FF Dax­line Cyril­lic (also avail­able in the Pro ver­sion), which exudes a friend­lier, softer, and per­haps more modern air than Obama’s Gotham.

Sup­port­ing FF Dax­line is the very safe and leg­i­ble P22 London Under­ground, the most recent and com­plete dig­i­tal inter­pre­ta­tion of Edward Johnston’s land­mark type­face, and cer­tainly the first to come with Latin, Greek, and Cyril­lic char­ac­ter sets. Read more about P22 Under­ground in the FontShop release announcement.

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9 Comments:

Found this on ynet.news:

Despite the obvi­ous sim­i­lar­i­ties between the sites, Netanyahu’s Spokesman Yossi Levi claimed that the design of Bibi’s web­site was not copied from Obama’s site.
“We view the com­par­i­son as a com­pli­ment,” Levi said. “The guide­line of the Likud’s online cam­paign is open­ness and max­i­mal trans­parency to the public, with max­i­mal public par­tic­i­pa­tion in the elec­tion process.”

So not every­one in Netanyahu’s camp is so gra­cious to admit they actu­ally looked at Obama’s web­site for inspi­ra­tion. And I’m being very kind here — this looks like a shame­less rip-​off to me.

Posted by Yves Peters on Nov. 14, 2008

Well, Nentanyahu’s always been smart and prag­matic. I’m not sur­prised to see him jump on a pop­u­lar for­mula.

Posted by James Puckett on Nov. 14, 2008

I noticed a much less sig­nif­i­cant and promi­nent (but still obvi­ous) exam­ple of this in a local elec­tion in San Fran­cisco:

http://​www.​julio​ramos.org/

Posted by David Cole on Nov. 14, 2008

That orange and black logo set in ITC Book­man and Arial looks like a pair of pliers on a pig as we say in Bel­gium. ;)

Posted by Yves Peters on Nov. 14, 2008

Wow. Even the hor­i­zon­tally flipped layout is due to the right-to-left read­ing of Hebrew.

Posted by Joe Pemberton on Nov. 14, 2008

I knew I should have included Hebrew as well! Maybe next time…

Posted by paul on Nov. 14, 2008

It is a dif­fer­ent coun­try. I’ll give it a pass. In Amer­ica, no politi­cian should be this fool­ish. But some­one in every demo­c­ra­tic coun­try is going to just on some­thing Obama-​like now. Whether they trans­late things like “change” or “yes we can”, or steal the web­site design, this is going to cover the world like Hel­vetica. Could this polit­i­cal party have been more cre­ative? Yes! Can I blame them? No.

Posted by Dan Reynolds on Nov. 15, 2008

Sur­pris­ingly (I don’t like the latin cut) Dax­line Cyril­lic looks nice despite the slated zhe. May be because of the con­struc­tive, arti­fi­cial nature of the cyril­lic let­ters which blend well with the font. Or may be because the cyril­lic is THE LAN­GUAGE for slo­gans.

Posted by Plamen Tanovski on Nov. 17, 2008

Ya’ know, as design­ers, it is with extreme rarity, if at all, that we design some­thing that doesn’t stand on the shoul­ders of another con­cept, for­mula, or frame­work. Although, in doing so we must dif­fer­en­ti­ate between bor­row­ing the ideas and con­cepts we’ve seen work and admire - for inspi­ra­tion, and full-​blown rip­ping off of an imple­men­ta­tion from top to bottom.

Obama’s online cam­paign worked for lots of rea­sons, few of which were not already in imple­men­ta­tion else­where, only one of which was the way that it looked, and all of which can be emu­lated with orig­i­nal design and flair. In other words, you could cherry-​pick the nav­i­ga­tion and layout setup, mas­sage it around your needs and design your own site around it. This site, on the other hand, has stolen EVERY­THING about Obama’s site… I know that blue and white are the Israeli flag colors, but the entire color scheme, button style, and layout are copied… and more.

Now we all know that the color scheme and the look of the but­tons isn’t what made this web­site work. It was the acces­si­ble nav­i­ga­tion, use of media, and social nature that made this site shine. And all those things can be imple­mented with­out xerox­ing the design.

Also, other blah blah blah.

Posted by Joseph Sims on Nov. 17, 2008

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