In Use: Neo Sans for Intel
Oops, looks like whoÂever creÂated the custom font for Intel forgot to kern the ‘Ye’Â pair.
Intel has rebranded and is now using a font, “Neo Sans Intel”, which comÂbines modÂiÂfied verÂsions of SebasÂtÂian Lester’s Neo Sans and Neo Tech.
The modern typeÂfaces do an excelÂlent job in helpÂing Intel appear hip and forward-​looking. The fonts’ rounded corÂners and stemÂless glyphs, such as the ‘a’, ‘n’, ‘r’, ‘u’, and ‘d’ were popÂuÂlarÂized a few years ago by designs like FF Cocon and FF Dax.
More on Neo Sans:
Jürgen Siebert’s comÂments on the rebrandÂing (German) (EngÂlish transÂlaÂtion.) »
Neo Sans and Neo Tech in Typographica’s Favorite Fonts of 2004 »
Neo Tech in use at Designorati »
6 Comments:
It’s not the kernÂing Yves, which is largely the same as in Neo Sans. I think the graphic designer must have used trackÂing to try and accomÂmoÂdate the runner and ended up spacÂing the letÂters himÂself to get them to fit across the image.
Hello SebasÂtÂian! Thanks for visÂitÂing. The biggest probÂlem with this image is the ‘Ye’ pair which is far too loose. Here’s your kernÂing. PerÂhaps they found yours too tight and overÂcomÂpenÂsated. A lot.
NevÂerÂtheÂless, the new fonts look great on their site. ConÂgrats on Neo’s sucÂcess.
Thanks Stephen!
Stephen, thanks for this. I took a look at the new Brand idenÂtity PDF. The logo looks quite a bit better than the gifs I was seeing, but the e still looks not right to my eyes. I am not a huge swoosh fan at all. The prodÂuct line badges and all are a real improveÂment to my eye. I do like Neo Sans and it seems approÂpriÂate for the appliÂcaÂtion. ConÂgratÂuÂlaÂtions SebasÂtÂian on Neo in the big-​time.
Looks like there is another large tech comÂpany using the Neo fonts as well. ExpeÂdiÂent ComÂmuÂniÂcaÂtions started using it the first of the year.
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Ay caramba!?! What a shoddy job they did on the kernÂing of that cusÂtomised verÂsion! It’s inconÂsisÂtent as heck!