In Use: Neo Sans for Intel

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Fonts in Use, News
| Stephen Coles | January 4, 2006

Oops, looks like who­ever cre­ated the custom font for Intel forgot to kern the ‘Ye’ pair.

Intel has rebranded and is now using a font, “Neo Sans Intel”, which com­bines mod­i­fied ver­sions of Sebas­t­ian Lester’s Neo Sans and Neo Tech.

The modern type­faces do an excel­lent job in help­ing Intel appear hip and forward-​looking. The fonts’ rounded cor­ners and stem­less glyphs, such as the ‘a’, ‘n’, ‘r’, ‘u’, and ‘d’ were pop­u­lar­ized a few years ago by designs like FF Cocon and FF Dax.

More on Neo Sans:
Jürgen Siebert’s com­ments on the rebrand­ing (German) (Eng­lish trans­la­tion.) »
Neo Sans and Neo Tech in Typographica’s Favorite Fonts of 2004 »
Neo Tech in use at Designorati »

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6 Comments:

Ay caramba!?! What a shoddy job they did on the kern­ing of that cus­tomised ver­sion! It’s incon­sis­tent as heck!

Posted by Yves Peters on Jan. 4, 2006

It’s not the kern­ing Yves, which is largely the same as in Neo Sans. I think the graphic designer must have used track­ing to try and accom­mo­date the runner and ended up spac­ing the let­ters him­self to get them to fit across the image.

Posted by Sebastian Lester on Jan. 5, 2006

Hello Sebas­t­ian! Thanks for vis­it­ing. The biggest prob­lem with this image is the ‘Ye’ pair which is far too loose. Here’s your kern­ing. Per­haps they found yours too tight and over­com­pen­sated. A lot.

Nev­er­the­less, the new fonts look great on their site. Con­grats on Neo’s suc­cess.

Posted by Stephen Coles on Jan. 5, 2006

Thanks Stephen!

Posted by Sebastian Lester on Jan. 5, 2006

Stephen, thanks for this. I took a look at the new Brand iden­tity PDF. The logo looks quite a bit better than the gifs I was seeing, but the e still looks not right to my eyes. I am not a huge swoosh fan at all. The prod­uct line badges and all are a real improve­ment to my eye. I do like Neo Sans and it seems appro­pri­ate for the appli­ca­tion. Con­grat­u­la­tions Sebas­t­ian on Neo in the big-​time.

Posted by Jon Whipple on Jan. 5, 2006

Looks like there is another large tech com­pany using the Neo fonts as well. Expe­di­ent Com­mu­ni­ca­tions started using it the first of the year.

Posted by Sally on Jan. 9, 2006

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