In Use: Klavika for NBC

In 2006 the young studio Capacity won the NBC pitch to redesign the on-screen identity of TV network’s fall season. Last year the designers received two Golds and one Bronze BDA award at the Promax & BDA conference for their outstanding rebrand. Certainly the striking typeface Klavika by Eric Olson is jointly responsible for their success.

Klavika

Fonts in Use: Klavika for NBC

Fonts in Use: Klavika for NBC

Fonts in Use: Klavika for NBC

Fonts in Use: Klavika for NBC

6 Comments:

  1. I presume that isn’t the font that NBC is getting sued over…. or is it? http://cityfile.com/dailyfile/7508

    Posted by Alex Bischoff on Nov. 21, 2009
  2. I think this is a solid rebrand. Really great stuff. I’ve appreciated it while watching on Thursday nights.

    Posted by Sean Berger on Nov. 21, 2009
  3. Great on-screen font, perfect for television.

    Posted by Andrew on Nov. 21, 2009
  4. I presume that isn’t the font that NBC is getting sued over…. or is it?

    Nope – Eric Olson releases his typefaces through his own foundry Process Type Foundry, not The Font Bureau, Inc.

    Posted by Yves Peters on Nov. 21, 2009
  5. In Belgium commercial television station VTM also uses Klavika, both in advertising and for onscreen branding. And their second channel 2BE consistently uses the alternates of Vista Sans.

    Posted by Yves Peters on Nov. 21, 2009
  6. BTW I once micro-reviewed Klavika for Typographica.

    Posted by Yves Peters on Nov. 21, 2009

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