In Use: ITC Tiffany for Bloom

  • Fonts in Use
Fonts in Use
| Stephen Coles | September 15, 2006

In the last few weeks we cov­ered the typog­ra­phy of food pack­ag­ing, Target® stores, and per­sonal care prod­ucts. Here’s one that didn’t get in those newslet­ters.

Designer Shari Eaton illus­trated Bloom® bath salts with floral icons that rep­re­sent the emo­tions each prod­uct is designed to soothe: depres­sion, shy­ness, open­ing your heart, and fear of let­ting go. The type, a cus­tomized ITC Tiffany, is fem­i­nine and dec­o­ra­tive with­out going over the top.

Bloom Icons
Bloom Boxes

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