In Use: ITC Tiffany for Bloom
In the last few weeks we covÂered the typogÂraÂphy of food packÂagÂing, Target® stores, and perÂsonal care prodÂucts. Here’s one that didn’t get in those newsletÂters.
Designer Shari Eaton illusÂtrated Bloom® bath salts with floral icons that repÂreÂsent the emoÂtions each prodÂuct is designed to soothe: depresÂsion, shyÂness, openÂing your heart, and fear of letÂting go. The type, a cusÂtomized ITC Tiffany, is femÂiÂnine and decÂoÂraÂtive withÂout going over the top.
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The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
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