In Use: Helvetica for Kartell
Here’s something from the Typographic Happenstance Department. Kartell uses a typeface as crisp and clean as their ultra modern furniture: Helvetica.
But earlier this month, San Francisco designer/photographer Graham Hicks caught the Kartell logo in a rougher state:
“After a quick visit to Stout Books to pick up a little book I noticed the Kartell furniture store up the street was being repainted. The huge Helvetica logo had been masked off with orange tape making some interesting shapes.”
5 Comments:
That looks more like a crude version of Helvetica Bold Outline, which sends off a different visual effect than regular Helvetica, IMHO. The Outline face doesn’t look quite the same as putting a stroke around the letters in Illustrator, but it’s a lot more refined. I’m not sure what was done in the process, but it’s neat!
Nice photo. I love to see work in progress.
I realize that the orange is the tape. I wonder how pristine it is. Pretty impressive to be able to tape off such a crisp design. Guess that is why it is called a craft art.
I wonder what their reason is for taking the long and tedious, old-school sign writing route - why not just paint the wall and then paste a precicely cut vinyl transfer over that?
Vinyl at that size on a rough wall will not last very long. I am also glad that somebody still actually paints in wall.
See the finished piece over on my blog:
http://www.spiekermann.com/mten
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The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
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The logo just makes me think of Knoll.