In Use: FF Liant for Weleda

A storefront in Stockholm sports a logotype set in FF Liant.

In 1976, Ingrid Liche began designing what would be FF Liant Medium for the packaging of the natural cosmetic company Weleda AG in Germany. The face defined the corporate identity of Weleda worldwide, and because of the company’s prestige, the look of the entire natural cosmetic industry.

Liche re-digitized the font in 1995, adding several ligatures and expanding the face to a three-weight family. FF Liant‘s lively forms are taken from nature, so it works beautifully on packaging for organic cremes and the like.

Weleda Baby CreamWeleda Body Oil

See also: Occupant Gothic

2 Comments:

  1. btw. weleda use now a modified version of liant.
    I like your “moroten” sign. a very distinguished mix between the character of the font and the material.

    Posted by nike on Mar. 9, 2006
  2. weleda fonts it is beautifull

    Posted by madarashi on Feb. 29, 2012

Post a comment:

  •  

The FontFeed

The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.

Archives

Subscribe

The FontFeed RSS The FontFeed Comments RSS