In Use: FF Liant for Weleda
A storefront in Stockholm sports a logotype set in FF Liant.
In 1976, Ingrid Liche began designing what would be FF Liant Medium for the packaging of the natural cosmetic company Weleda AG in Germany. The face defined the corporate identity of Weleda worldwide, and because of the company’s prestige, the look of the entire natural cosmetic industry.
Liche re-digitized the font in 1995, adding several ligatures and expanding the face to a three-weight family. FF Liant’s lively forms are taken from nature, so it works beautifully on packaging for organic cremes and the like.
See also: Occupant Gothic
ShareThisNo Comments:
Post a comment:
The FontFeed
The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
Related Posts
- Meta-morphosis: How FF MetaPlus Became FF Meta
- When we see the expansive superfamily that FF Meta has become, it’s hard to believe its beginnings were so humble.…Read more
- I AMsterdam in Avenir
- Photo by Mieke Tacken. See more photos of I amsterdam on Flickr. As much as I’d like to claim we’re the…Read more
- Avant Garde Gothic Alternates Are Back
- ITC Avant Garde Gothic’s alts are a trademark of ’60s and ’70s design, but have seen a huge resurgence of…Read more
- Pentawards 2008 | The Crème de La Crème of Packaging Design
- Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. Last weekend the…Read more
- Helvetica and Alternatives to Helvetica
- Helvetica is a classic. Helvetica is played out. Each of these statements is true to an extent. The world’s most…Read more
btw. weleda use now a modified version of liant.
I like your “moroten” sign. a very distinguished mix between the character of the font and the material.