In Use: FF Liant for Weleda
A storefront in Stockholm sports a logotype set in FF Liant.
In 1976, Ingrid Liche began designing what would be FF Liant Medium for the packaging of the natural cosmetic company Weleda AG in Germany. The face defined the corporate identity of Weleda worldwide, and because of the company’s prestige, the look of the entire natural cosmetic industry.
Liche re-digitized the font in 1995, adding several ligatures and expanding the face to a three-weight family. FF Liant‘s lively forms are taken from nature, so it works beautifully on packaging for organic cremes and the like.
See also: Occupant Gothic
The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
- When we see the expansive superfamily that FF Meta has become, it’s hard to believe its beginnings were so humble.…Read more
- Help us preserve seven 16mm educational films from the Mergenthaler Linotype Company from the 1950s and ’60s.…Read more
- Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. Last weekend the…Read more
- Photo by Mieke Tacken. See more photos of I amsterdam on Flickr. As much as I’d like to claim we’re the…Read more
- After twenty years the seminal script fonts FF Hands by Erik van Blokland and Just van Rossum get an OpenType…Read more