In Use: FF Liant for Weleda
A storeÂfront in StockÂholm sports a logoÂtype set in FFÂ Liant.
In 1976, Ingrid Liche began designÂing what would be FF Liant Medium for the packÂagÂing of the natÂural cosÂmetic comÂpany Weleda AG in GerÂmany. The face defined the corÂpoÂrate idenÂtity of Weleda worldÂwide, and because of the company’s presÂtige, the look of the entire natÂural cosÂmetic industry.
Liche re-​digitized the font in 1995, adding sevÂeral ligÂaÂtures and expandÂing the face to a three-​weight family. FF Liant’s lively forms are taken from nature, so it works beauÂtiÂfully on packÂagÂing for organic cremes and the like.
See also: OccuÂpant Gothic
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btw. weleda use now a modÂiÂfied verÂsion of liant.
I like your “moroten” sign. a very disÂtinÂguished mix between the charÂacÂter of the font and the mateÂrÂial.