In Use: Dolly for Finley

Folkert Gorter of Superfamous used Underware’s Dolly Italic to create an elegant identity for Dutch event organizers Finley. Then he made it distinctive by taking that ‘fi’ ligature and mirroring it for an iconic monogram. The logo is strong enough to be the central element throughout the firm’s site.

Finley Monogram 1Finley Monogram 2Finley Monogram 3

FF Scala Sans is used for’s navigation and headlines.

FF Scala Sans for

See also: The Superfamous site for Selios also uses Dolly (along with Avenir) to beautiful effect.


  1. I love it! Dolly is one those typefaces that can do just about anything. It’s classical and precise yet excudes the warmth of pen-drawn type.


    Posted by Mike Diaz on May. 8, 2006
  2. Gorgeous.

    Posted by Chris Rugen on May. 9, 2006

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