In Use: Dolly for Finley
Folkert Gorter of Superfamous used Underware’s Dolly Italic to create an elegant identity for Dutch event organizers Finley. Then he made it distinctive by taking that ‘fi’ ligature and mirroring it for an iconic monogram. The logo is strong enough to be the central element throughout the firm’s site.
FF Scala Sans is used for finley.nu’s navigation and headlines.
See also: The Superfamous site for Selios also uses Dolly (along with Avenir) to beautiful effect.
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2 Comments:
I love it! Dolly is one those typefaces that can do just about anything. It’s classical and precise yet excudes the warmth of pen-drawn type.
Mikey
Gorgeous.
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