How The New TypeCon2009 Logo Came To Be

TypeCon is the annual type conference in the USA which is held in a different city each year. The Society of Typographic Aficionados (SOTA) organises the sixth edition “Rhythm” in Atlanta from July 14th till 19th.

SOTA commissioned the New York based Under Consideration Department of Design – Armin Vit and Mexican born Bryony Gomez-Palacio – to design the new logo. On their website UC.DOD describe the creation process from initial concept to finished logo in 15 steps. Worth watching.

The supporting typeface is “the indefatigable Benton Sans” by The Font Bureau, Inc.

Tags: , , , , , , ,


  1. Great idea! I like it! :)

    Posted by Gvan on Apr. 6, 2009
  2. Rhythm+Typography, beautifully realized. I love it.

    Posted by Nimpsy on Apr. 8, 2009
  3. Really like Under Consideration and, of course TypeCon, but this logo does absolutely nothing for me. The musical score thing comes off as something of a pun. A nice concept, but it just looks both too frail and too fussy, and doesn’t work at small sizes.

    Anyway, still wish I could go.

    Posted by johno on Apr. 21, 2009
  4. Under Consideration? More like Under Construction! It’s the beginning of an idea; but this work is simply nowhere near a finished piece. The rhythmic relationships between the letters is a nice idea, but here it’s executed badly. Many of the connecting ‘tracks’ between the letters create shapes and spaces which are just ugly. It’s mostly the fault of the too-tight kerning between the R and the first H, making their tracks lack air and causing the composition to suffer. Eliminate a few of the more awkward tracks, and you can see what a nice beginning of an idea this is. The mistake was in following the concept straight through to its logical completion without paying attention to its growing ugliness.

    Posted by C Poticha on Apr. 22, 2009

Post a comment:


The FontFeed

The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.

  • Minicomputer
  • Segno™
  • Neutrif Studio
  • Magehand
  • Highest Praise
  • WBP Red Tape
  • YWFT Ink
  • WBP Sight
  • WBP Ripples
  • Slantinel
  • Taglocaps
  • Obstacle
  • YWFT Bitwood
  • Carrot Juice
  • Dragon Spell
  • Platz Grotesk
  • Collect Em All BB
  • New Lanzelott
  • Harajuku Script
  • Honeyguide
  • JT Marnie

Popular Fonts

  • Morl
  • Merlod
  • TT Backwards
  • Heading Pro
  • Proxima Nova
  • Nexa Rust™
  • Brandon Grotesque
  • Rosella™
  • TT Travels
  • Helvetica Neue®
  • Bourton
  • Nexa
  • TT Norms
  • Cenzo Flare
  • Aromatica
  • Gilroy™
  • Selfie
  • Avenir®
  • Moments
  • Viva Beautiful
  • Serendipity