Hoefler & Frere-Jones’ Talk “Better Living Through Typography” Added To TYPO Berlin VideoBlog
Hot on the heels of last week’s announcement, Matthew Carter’s TYPO Berlin 2004 presentation “Truth To Materials” is joined on the TYPO Berlin VideoBlog by Jonathan Hoefler & Tobias Frere-Jones‘ presentation “Better Living Through Typography” from the same TYPO edition “Schrift”. Hoefler and Frere-Jones explain that outstanding type designs are seldom rooted in mood or vanity, but originate from a specific need, to solve a problem. Their strategies, in order to preserve the economic, human and environmental resources of their clients, are more important than ever before.
The funny thing about this video being posted is that it was requested on Twitter by Dan Reynolds and approved by Hoefler & Frere-Jones; the first time this happens. Of course we happily obliged. Yet I hope you understand we can’t honour each and every single request.
All images: Tobias Frere-Jones (left) and Jonathan Hoefler (right) at TYPO Berlin 2004 “Schrift”. Photo by Gerhard Kassner
-
News
The latest in the world of typography, lettering, and type design.
-
Handpicked Typefaces
Whether they’re newly released, stalwart classics, or hidden gems, these typefaces deserve special mention.
-
Type Tips
Improve your typography skills with these basic tips and advanced tutorials.
-
Fonts in Use
Specimens are nice, but we love to catch a typeface in the wild, where it can truly show how it performs in the real world.
The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
Related Posts
- Tobias Frere-Jones on Wim Crouwel, Gerrit Noordzij Prize 2009
- At the occasion of the Gerrit Noordzij Prize 2009 Tobias Frere-Jones introduced the work of Wim Crouwel. His presentation is…Read more
- Matthew Carter 2004 Talk “Truth to Materials” Added To TYPO Berlin VideoBlog
- Since yesterday Matthew Carter’s presentation “Truth To Materials” from TYPO Berlin 2004 “Schrift” has been available on the TYPO Berlin…Read more
- Chance Encounters On The Magazine Rack
- Two images posted on Grid, the official SPD blog feature chance encounters between unrelated magazine covers, creating new unexpected readings.…Read more
- Jonathan Hoefler & Steven Heller On “Please Explain: Typography”
- Jonathan Hoefler and Steven Heller explain on The Leonard Lopate Show how typefaces are created and why typography is important…Read more
- First Video Impressions of TYPO Berlin 2010 “Passion”
- The customary short film shown at the end of TYPO and four short video interviews were published on the TYPO…Read more
The FontFeed RSS
No comments yet.
Post a comment: