“Hello Brooklyn” Spells Lyrics Out In Akzidenz Grotesk
As you may have gathered from the previous post – and many others for that matter – I am very interested in music and pop culture in general. I recently found this music video for Jay-Z‘s Hello Brooklyn, a song built around a sample of Marvin Gaye’s Sexual Healing. The track is taken from American Gangster, the unofficial musical companion to the film of the same name. The music promo was produced by Gregory Solenström, a freelance designer based in NYC, as a tribute to New York, Brooklyn and Jay-Z.
The video is entirely based on typography and images of Brooklyn. The starring role is for Akzidenz Grotesk, the precursor of Helvetica which was also commercialised under the names Standard and Basic Commercial (see also Bitstream‘s digitisation Gothic 725). The choice of the typeface makes perfect sense, as Standard was used by Massimo Vignelli for the New York City Transit Authority signage system designed in the late 60s–early 70s. Read all about in Paul Shaw‘s superb account The (Mostly) True Story of Helvetica and the New York City Subway.
What’s really interesting is that the author of the music promo also posted a Making Of… video, showing how still images were treated with the Vanishing Point feature in Adobe Photoshop, and Adobe After Effects, to create the illusion of motion and depth. The end result is very impressive. Unfortunately, and I know some readers will hate me for pointing this out, quite a few single quotes are upside down.
The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
- Helvetica is a classic. Helvetica is played out. Each of these statements is true to an extent. The world’s most…Read more
- This stop-motion animation by Lynn Kiang explains the grammar of typography in the RISD letterpress shop.…Read more
- This weekend the Type Directors Club of New York posted an interview with Sumner Stone conducted by Nick Sherman on…Read more
- The FontFeed occasionally covers animated typography in motion graphics, music videos, commercials, title sequences and so on. Yet this is…Read more
- Almost Blue is an overview of sleeves that are based on specific releases by Blue Note Records, or that are…Read more