FontShop Fan Video Celebrates Typeface Diversity

Discovering a fan video is always a fun experience. Just like Jürgen Siebert once came across what he called the Font Karaoke project by Central St Martins student Fran Marchesi, last week FontFont Marketing Manager Ivo Gabrowitsch found a charming fan video for FontShop. The mysterious Meghan Dailey (I couldn’t find any information on her yet) created “[a]n advertisement targeted to people who are not designers telling them how expressive choosing a font can be and how many different ways there are to say one word using a font.”

FontShop from Meghan Dailey on Vimeo.

The video shows the word “word” (how meta can you get?) being written with letter soup letters (there’s even fonts for that: FF FontSoup, Alphabet Soup and NOOD.less in Soup), carved in an apple in Collegiate Athletics style, written on the lower arm in blackletter, and sprayed on a wall in Stencil (both the technique and the typeface of the same name). It is a lovely effort, and it would be unfair of me to compare it to professional productions. The only criticism I want to make is the use of the word “font” in the description. Typeface would be more appropriate – and strictly speaking even that term is incorrect because two of the examples in the video show lettering. But other than that, thank you Meghan! : )