FontCast #12 — Damon Styer of New Bohemia Signs
Living and working in San Francisco, FontShop.com’s hometown, one is immediately aware of hand-painted signs — whether it’s the colorful Spanish-language brushwork of the Mission District or the mid-century marquees, liquor stores, and florists of the East and South Bay. There was a time when every sign was made by hand, and most of them were painted. Now, in an era of computers and vinyl, the craft is sadly rare. Fortunately there are still a few bright spots, like New Bohemia Signs, where the tradition is carried on to create new markers for the next generation of city dwellers.
We visited proprietor Damon Styer at his shop on 11th in SOMA and followed him to a job up the street. Later we sat down at Adobe Bookshop in the Mission where New Bohemia was hanging their first show. Damon describes the “muscle memory” that drives such quick and legible, yet beautifully imperfect work.
Click here to watch the FontCast or simply push play below.
While digital type is often considered antithetical to signs made by hand, New Bohemia’s designs show how fonts can be a model for hand-painted letters, just as hand-painted letters inspired many fonts. Here are just a few examples.
The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
- Part two of our two part series with Jim Parkinson. Type designer and Logo designer for Rolling Stone, Newsweek, …Read more
- In FontCast’s search for typographic designers with interesting stories to tell we talk to Jim Parkinson.…Read more
- After years of working as a magazine art director in Brazil, Crystian Cruz took a hiatus to the UK’s University…Read more
- FontShop is proud to offer fonts from TypeTogether, a foundry that has become a household name among editorial designers. I…Read more
- Dyana of The Font Bureau explains the difference between kerning and spacing, why it should be done by hand, and…Read more
- ScreenFonts: Captain America: The Winter Soldier, Under The Skin, Hateship Loveship, The Quiet Ones (4)
- ScreenFonts: Thor, Last Night, Bridesmaids, Pirates of the Caribbean: On Stranger Tides, Midnight In Paris, Kung Fu Panda 2 (11)