Font Karaoke* For Central St Martins Type Project

We all know those YouTube videos in which students imitate their idols and end up reaching a larger audience with their song than the original artist. Well, it’s possible that this video of a London design student might cause a dam-burst. Are type designers tomorrow’s pop stars? I don’t mind that Fran Marchesi did not purchase FF Meta for this video but drew the text entirely by hand. I guess private Font Karaoke* does not resort under commercial use. :)
A different type of Font Karaoke can be found on Unzipped.

Fran Marchesi is a first year student at Central St Martins, studying BA Graphic Design. Currently in her first term at college, her class were given one week projects in lots of different subject areas, one of which was typography. For the project, they were each assigned a typeface and had three days to come up with a visual representation of it. This would introduce everybody else in the group to the font and provide background information about it, as well as present each one’s own personal take on it – which is why she made this video.

As Erik Spiekermann commented on her Flickr page, “(…) very entertaining and a great approach at learning how a typeface feels.” By the way, the single weight of FF Meta needed for this video would’ve set her back $44 to $65, not $286.43 as is mentioned on one of the pages. Plus some distributors offer extra student discount. Yet Tiffany Wardle is convinced that “Sure a single weight could’ve been licensed for [$44], but imagine how much was learned, how much is appreciated!”. Truer words were seldom spoken.

(*) Karaoke (カラオケ) from Japanese kara(空), “empty,” and ōkesutora, “orchestra”, lit. “EmptyOrchestra”) is a form of entertainment in which amateur singers sing along with recorded music. Font Karaoke is a form of type design in which amateur designers draw letters after a professional template.

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8 Comments:

  1. I concur with Tiffany’s observation. Though, as an aside, FontShop offers a 10% discount to all students and educators. It’s not much, but we shave what we can from our cut to help out those in school.

    Posted by Stephen Coles on Nov. 27, 2008
  2. A number of funny bits in this video, especially the pay-off. :D

    Posted by Yves Peters on Nov. 27, 2008
  3. That’s so boring. Please stop a second and realize that a bad idea remains a bad idea even if you are a designer and even if it’s on youtube. Then start again posting interesting articles on this damn interesting blog.

    Posted by Giacomo Cesana on Nov. 27, 2008
  4. Well, there’s something for everyone on The FontFeed. And admit it — you didn’t have to wait too long for a new post, innit? ;)

    Posted by Yves Peters on Nov. 27, 2008
  5. Apostrophes!

    Posted by rick@wearefrank.com on Nov. 28, 2008
  6. What!? Where!? How!? Who!? :)

    Posted by Yves Peters on Nov. 28, 2008
  7. “…its better than Safari” … not sure it’s true, either.

    Posted by rick@wearefrank.com on Nov. 28, 2008
  8. It looks like the new student discipline of Font Karaoke is not limited to recreating typefaces with pencil and paper.

    Posted by Yves Peters on Nov. 28, 2008

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