Erik Spiekermann On Fonts* On Deutsche Welle TV
This is a little unfortunate. I saw this video when it appeared in Edenspiekermann’s news section, but didn’t report about it because it was originally posted in German. I hadn’t noticed that a little later that same day a dubbed English version was posted as well. Deutsche Welle TV, Germany’s channel for viewers abroad, filmed an interview with Erik Spiekermann – typographer, information designer, and founder of this incarnation of The FontFeed – for their programme euromaxx.
Typographer and communication designer Erik Spiekermann on Deutsche Welle TV from Edenspiekermann on Vimeo.
This interview clearly is an entry-level piece for the layman. The video does a very good job at explaining some basic typographic concepts. While theoretically I don’t approve how the word “font” is used throughout the segment, I agree it is the best solution in this specific case. The general audience is most familiar with this term in relation to (digital) typography. And no, I am not being elitist nor patronising; I just prefer using correct terminology.
Is it just me, or does “euromaxx” sound like a publisher of European porn? That name sounds a bit icky.
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6 Comments:
Great video!! Erik is one of my favorites type designers, great job!.
I would contest the claim that the redesign of The Economist led to a doubling of its circulation. So much goes into marketing that putting it all on redesign misses other efforts.
For example, The Economist has become much more aggressive in marketing itself over the past decade and I would suggest that that had more to do with its circulation increase. Also, has the content changed? (I haven’t read it awhile but when I did I remember it as a rather dense magazine rather than, say, breezy. Has it become an easier read?)
If you credit design for success, you can also credit it for failure. I don’t. It’s the content that makes or breaks a publication. The Economist has great content.
Though the segment is a bit watered down, it’s great to see such passion from the type archetype after so many years.
I’d appreciate it if you could explain what the correct usage is for ‘font’ and ‘typeface’ etc. I’ve asked my design tutors but no-one has a satisfactory answer so your wisdom would be much appreciated!
Check my link in the article to one our very first posts on the new FontFeed: Font Or Typeface.
And to expand further on this topic, also check Styles, Weights, Widths — It’s All in the (Type) Family
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