Counterproductive Airport Signage
When leavÂing for San FranÂcisco yesÂterÂday I noticed some very ill-​conceived airÂport sigÂnage in the deparÂture hall of BrusÂsels InterÂnaÂtional AirÂport. Yet most of the wayfindÂing uses Adrian Frutiger’s eponyÂmous typeÂface, a shinÂing examÂple of almost sciÂenÂtifÂiÂcally develÂoped type for sigÂnage. Frutiger sought soluÂtions for the mulÂtiÂple readÂabilÂity probÂlems HelÂvetica preÂsented when he was comÂmisÂsioned to design a way-​finding sigÂnage alphaÂbet for the new Charles de Gaulle InterÂnaÂtional AirÂport. This type family would subÂseÂquently be named after him when the MerÂgenÂthaler LinoÂtype ComÂpany released it for public use in 1976. Since then it has become almost as ubiqÂuiÂtous as HelÂvetica itself and knows many adepts; most notably Erik SpiekÂerÂmann. When asked to redesign the graphic idenÂtity and inforÂmaÂtion archiÂtecÂture for the Berlin public transÂport comÂpany BVG SpiekÂerÂmann’s MetaDeÂsign adapted Frutiger ConÂdensed verÂsion and added true italÂics for his FF Transit.

Now you can imagÂine my dismay when I noticed the backÂlit signs above the check-​in counÂters in the BrusÂsels AirÂport deparÂture hall. They are in HelÂvetica which already in itself is an incredÂiÂbly poor choice for sigÂnage. It looks like they were cut out in metal and then stuck on light boxes. And therein lies the probÂlem. ApparÂently the glue started to deteÂriÂoÂrate – posÂsiÂbly from the heat of the lamps in the lightÂboxes – which made the counÂters slide down. With embarÂrassÂing results…

Check sigÂnage speÂcialÂist Sander BauÂmann’s designÂworkÂplan for more airÂport signage.
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SomeÂone could easily make a whole book on the subÂject of Brussels’s embarÂrassÂing sigÂnage. HelÂvetica was also used for the metro, bus & tramway sigÂnage, set in CAPS, and mixed with Arial in some stations… A comÂplete redesign of the sigÂnage system has been planned since, but its appliÂcaÂtion is a long and painful process.
Thank you very much Yves for menÂtionÂing my resource, appreÂciÂated!
The dropÂping of the counÂters with such a metal cut-​out conÂstrucÂtion was to be overÂseen, with the conÂstant warm lightÂing behind the (small) metal counter will make the adheÂsive (probÂaÂbly 3M468) warm and it gravÂity will do the job of falling counÂters. PreÂviÂous signs from Abn-​Amro Bank in the NetherÂlands where expeÂriÂencÂing simÂiÂlar probÂlems a couple of years ago, now the have changed the conÂstrucÂtion.
In the book from Andreas Uebele “SigÂnage SysÂtems and InforÂmaÂtion GraphÂics” are some details about airÂport sigÂnage conÂstrucÂtions how to do it propÂerly (and proper typeÂface use).
this really drives me crazy. How sad the ‘organÂiÂsaÂtions’ don’t want to pay for a real work and just stick to the cheap ones, here we go with the result.
MoreÂover, the brusÂsels airÂport, my airÂport, the one i use the most, is the only one where i get lost, because of bad sigÂnage.
I’m just back from San FranÂcisco, and actuÂally it’s far worse than I thought. When leavÂing the airÂport I examÂined the difÂferÂent instances of the HelÂvetica sigÂnage, and where the counÂters didn’t start slidÂing you can plainly see that they were applied by eye. This means that in about 4 out of 5 charÂacÂters the counÂters are incorÂrectly posiÂtioned; almost all the lowÂerÂcase “a”s for examÂple are wrong. Urgh…
Too funny! :D
And I don’t think I’ve seen a grunge font with this design idea. Yet ;)
Missing/removed counÂters, yes, but not with “fallen counÂters”…
I like what hapÂpens to the “e” - it kinda resemÂbles the new norÂweÂgian “Posten” logo…
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amazÂing! and very sad at the same time!