Counterproductive Airport Signage

  • Fonts in Use
Fonts in Use, Oops!
| Yves Peters | October 19, 2008

When leav­ing for San Fran­cisco yes­ter­day I noticed some very ill-​conceived air­port sig­nage in the depar­ture hall of Brus­sels Inter­na­tional Air­port. Yet most of the wayfind­ing uses Adrian Frutiger’s epony­mous type­face, a shin­ing exam­ple of almost sci­en­tif­i­cally devel­oped type for sig­nage. Frutiger sought solu­tions for the mul­ti­ple read­abil­ity prob­lems Hel­vetica pre­sented when he was com­mis­sioned to design a way-​finding sig­nage alpha­bet for the new Charles de Gaulle Inter­na­tional Air­port. This type family would sub­se­quently be named after him when the Mer­gen­thaler Lino­type Com­pany released it for public use in 1976. Since then it has become almost as ubiq­ui­tous as Hel­vetica itself and knows many adepts; most notably Erik Spiek­er­mann. When asked to redesign the graphic iden­tity and infor­ma­tion archi­tec­ture for the Berlin public trans­port com­pany BVG Spiek­er­mann’s MetaDe­sign adapted Frutiger Con­densed ver­sion and added true ital­ics for his FF Transit.

Now you can imag­ine my dismay when I noticed the back­lit signs above the check-​in coun­ters in the Brus­sels Air­port depar­ture hall. They are in Hel­vetica which already in itself is an incred­i­bly poor choice for sig­nage. It looks like they were cut out in metal and then stuck on light boxes. And therein lies the prob­lem. Appar­ently the glue started to dete­ri­o­rate – pos­si­bly from the heat of the lamps in the light­boxes – which made the coun­ters slide down. With embar­rass­ing results…

Check sig­nage spe­cial­ist Sander Bau­mann’s design­work­plan for more air­port signage.

ShareThis

6 Comments:

amaz­ing! and very sad at the same time!

Posted by Simon Robertson on Oct. 19, 2008

Some­one could easily make a whole book on the sub­ject of Brussels’s embar­rass­ing sig­nage. Hel­vetica was also used for the metro, bus & tramway sig­nage, set in CAPS, and mixed with Arial in some stations… A com­plete redesign of the sig­nage system has been planned since, but its appli­ca­tion is a long and painful process.

Posted by Gregory Cadars on Oct. 20, 2008

Thank you very much Yves for men­tion­ing my resource, appre­ci­ated!

The drop­ping of the coun­ters with such a metal cut-​out con­struc­tion was to be over­seen, with the con­stant warm light­ing behind the (small) metal counter will make the adhe­sive (prob­a­bly 3M468) warm and it grav­ity will do the job of falling coun­ters. Pre­vi­ous signs from Abn-​Amro Bank in the Nether­lands where expe­ri­enc­ing sim­i­lar prob­lems a couple of years ago, now the have changed the con­struc­tion.

In the book from Andreas Uebele “Sig­nage Sys­tems and Infor­ma­tion Graph­ics” are some details about air­port sig­nage con­struc­tions how to do it prop­erly (and proper type­face use).

Posted by Sander on Oct. 22, 2008

this really drives me crazy. How sad the ‘organ­i­sa­tions’ don’t want to pay for a real work and just stick to the cheap ones, here we go with the result.
More­over, the brus­sels air­port, my air­port, the one i use the most, is the only one where i get lost, because of bad sig­nage.

Posted by victor miguel on Oct. 22, 2008

I’m just back from San Fran­cisco, and actu­ally it’s far worse than I thought. When leav­ing the air­port I exam­ined the dif­fer­ent instances of the Hel­vetica sig­nage, and where the coun­ters didn’t start slid­ing you can plainly see that they were applied by eye. This means that in about 4 out of 5 char­ac­ters the coun­ters are incor­rectly posi­tioned; almost all the low­er­case “a”s for exam­ple are wrong. Urgh…

Posted by Yves Peters on Oct. 25, 2008

Too funny! :D
And I don’t think I’ve seen a grunge font with this design idea. Yet ;)
Missing/removed coun­ters, yes, but not with “fallen coun­ters”…

I like what hap­pens to the “e” - it kinda resem­bles the new nor­we­gian “Posten” logo…

Posted by Roger S. Nelsson on Oct. 27, 2008

Post a comment:

The FontFeed

The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.

Archives

The FontFeed RSS
The FontFeed Comments RSS

Close