Christian Schwartz’s 2008 Talk “Couture Type and The New York Times” Added To TYPO Berlin VideoBlog

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News | Jürgen Siebert | December 21, 2009

TYPO Berlin is really doing its best to regularly add quality content to the TYPO Berlin VideoBlog. Today saw the addition of the presentation Christian Schwartz – the principal of the New York-based type design and consultation firm Schwartzco Inc., and the recipient of the 2007 Peignot Award – gave at TYPO Berlin 2008 “Image”: “Couture Type and The New York Times”. In 2007, Christian Schwartz was commissioned to create a new typeface for “T”, the New York Times Style Magazine, that would embody the current moment in fashion. In his lecture Schwartz shows how he and Paul Barnes settled on the basic design of the face, Giorgio, discusses how typography influences the personality of a magazine, and explains why not all typefaces have to last forever…

Christian Schwartz presenting at TYPO Berlin 2008 “Image”.
Photo by Gerhard Kassner

We originally didn’t mention the recently added Martin Majoor presentation “Ortswechsel: Arnheim–Berlin–Warschau” because the meta data indicated it was the German version. Yet a routine check revealed it had the wrong meta data: it is in English. I changed the label and replaced the German text with an English version.
Header image: Christian Schwartz on the couch with TYPO Berlin moderators Simone Wolf and Donald Beekman. Photo by Gerhard Kassner

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  1. Oh my, Jürgen just notified me Martin Majoor’s video had the wrong meta data: it is in English. He changed the label and replaced the German text with the English version, so this means that video is also available for the English speaking audience. Splendid news! :)

    Posted by Yves Peters on Dec. 21, 2009
  2. I’ve watched a couple of the videos posted so far – the Matthew Carter one, and Hoefler & Frere-Jones, and I’ve been a bit disappointed – the speakers usually bring a laptop filled with interesting and relevant slides, and often literally illustrate their points on-screen – but the camera tends to focus exclusively on the speaker’s face and ignore the slides. Hoefler & Frere-Jones I found particularly frustrating – I wound up playing the video in the background while I frantically Googled the typefaces they discussed so I could see what they were talking about.

    Of course, I understand I’m lucky to have access to recordings from such a prestigious conference at all, but if you’re looking for constructive criticism, might I suggest looking at how Google Tech Talks and combine the slides and speech of a presentation?

    Posted by Timothy Allen on Dec. 22, 2009
  3. hello, great videos but when i tried to download them to my ipod the itunes podcast link doesn’t seem to be working.

    Posted by Barbara Abbes on Dec. 22, 2009

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