In Use: Benton Sans for Pangea Day

  • Fonts in Use
Fonts in Use | Stephen Coles | September 23, 2007

On May 10, 2008 — Pangea Day — sites in Cairom, Dharamsala, Jerusalem, Kigali, London, New York City, Ramallah, and Rio de Janeiro will be videoconferenced live to produce a 4-hour program of powerful films, visionary speakers, and uplifting music.

Benton Sans for Pangea Day

Avenue A | Razorfish designed the website for this groundbreaking project using a simple black and teal color scheme and soft shadows and glows to create a cinematic stage for the videos and information. The type is set almost entirely in Benton Sans Condensed Black, a strong, contemporary font that is powerful when set big and tight and surprisingly legible at small sizes on screen.

Benton Sans for Pangea Day

Benton Sans for Pangea Day

Benton Sans is Tobias Frere-Jones’ and Cyrus Highsmith’s update of an old American workhorse, News Gothic. Many of News Gothic’s quirks have been regularized and Benton is livelier in the heavy weights, but the original’s sturdy, no-nonsense tone remains. And, as is the Font Bureau way, the family was expanded into a versatile 26-piece set.


Thanks to Daniel Scrivner for the heads up. Check out his site for a nice example of Proxima Nova in use.



  1. Benton is a fabulous sans. The most beautiful example of Benton in action (I think) can be seen in Craft magazine. Very strong yet warm.

    Posted by Mike Diaz on Sep. 23, 2007
  2. all font beauty aside, i think pangea day is going to be amazing. thanks for posting.

    Posted by jen lemen on Sep. 27, 2007
  3. Does anyone know what font is used for Pangea Day’s logo?

    Posted by Joel A Glovier on Sep. 15, 2008
  4. ITC Bauhaus by the looks of it.

    Posted by Yves Peters on Sep. 15, 2008
  5. Hi,
    Has Benton Sans been hand hinted for screen in all the weights and sizes?

    Posted by Gerry on May. 15, 2013

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