Avant Garde Gothic Alternates Are Back
ITC Avant Garde Gothic’s alts are a tradeÂmark of ’60s and ’70s design, but have seen a huge resurÂgence of late. Maligned by some, sought by many, Herb Lubalin’s logo-turned-typeface has become a go-​to font for hipÂsters and fashÂion mags the world over. Thanks to our partÂner, Elsner+Flake, The Avant Garde ligs and alts are now back in digÂiÂtal form. Now you too can comÂbine ‘P’ and ‘R’ in a most unnatÂural way. Yum.
Here are some more examÂples of designÂers who have fallen victim to the charms of the Avant Garde alterÂnates and ligatures:
Release announceÂment in our FebÂruÂary NewsletÂter »
The rest of the Avant Garde Gothic family »
Jürgen Siebert (of FontShop GerÂmany) on Avant Garde »
Alex White on Avant Garde »

UPDATE
By using the new ITC Avant Garde Gothic Pro and its built-​in OpenÂType ligÂaÂtures and alterÂnates you have a far easier access to all the speÂcific posÂsiÂbilÂiÂties than using a sepÂaÂrate font.
But this new release comes with a caveat: The italÂics in this verÂsion are simply-​slanted obliques, so if proper italÂics are more imporÂtant than access to alts and ligs, the savvy shopÂper should still choose the E+F version.
ShareThis8 Comments:
Are the metÂrics from these alterÂnate ligÂaÂtures comÂpatÂable with ITC’s Avant Garde? Or do have to buy E+F verÂsions to be conÂsisÂtant?
Mike - This AlterÂnate family was designed to be used with the ScanÂgraphic SH verÂsion of ITC Avant Garde Gothic, so that’s the only verÂsion I can conÂfiÂdently recÂomÂmend withÂout tweakÂing.
Thank you so much for the rapid response. I’m glad I asked the quesÂtion because there is so much disÂparÂity amongst foundrys. Take garaÂmond for instance. EveryÂone make this typeÂface yet there are all incomÂpatÂable with each other.
I’m not rich. So I have to choose the best iterÂaÂtions from the best foundries othÂerÂwise I’ll be stuck with colÂlecÂtion of bad type that I can’t use.
While I’m here, I need to say that I find it odd that the most excepÂtional aspect of the Avant Garde family are the AlterÂnates. Why is it that ITC has neglected this typoÂgraphic gem? It’s not even on their own webÂsite!
As cited in your graphic examÂples, the AlterÂnates have a relÂeÂvance and an edge that other face cannot approach.
Mike
I’m lookÂing for a font simÂiÂlar to Avant Garde Gothic, that has a weight between extra light and book. Any ideas?
Here are a few ideas, Kate. The Light weights of Futura, ProxÂima Nova, Avenir, and Futura Maxi.
Now I have a quesÂtion regardÂing these. The images uptop in your post, what is the font used along with the alterÂnates? I viewed the comÂplete set of the alterÂnates and the letÂters don’t look like that. I’m specifÂiÂcally asking about the DomÂiÂnant and Edge Dark images.
Hi Kay. Some of these ligÂaÂture samÂples were custom made by the graphic designer, not all come directly from the font.
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I’m lovin’ all these new Avant Garde alterÂnates. But don’t you think that it is odd setÂting a book about Kubrick’s archives with it? I mean, didn’t he have a proÂfound obsesÂsion with Futura? Yes, I know that the two are simÂiÂlar, and I know that Avant Garde just oozes 70s hipÂness, but still… I would have spec’d Futura here. Or?