Animated Typeface For RCA 2010 Animation Showreel
Yesterday I received an e-mail from Matthias Hoegg, a graduate from the Royal College of Art in London. In collaboration with fellow RCA graduate Mark El-Khatib, he developed an animated typeface for the titles of the 2010 Royal College of Art Animation Showreel. It was designed to visually link the printed content of the DVD booklet to the moving content on the disc itself.
The Animation Alphabet was used to form the menu animation and intertitles on the DVD. On the showreel the designers wanted to convey a sense that they form a diverse group of animation directors sharing the same goals. This concept was applied to the typography as well – it was made up of many distinct parts that form the letters. In the animation Matthias Hoegg tried to give every component of the typography – horizontals, verticals, round shapes, etc. – a distinct character and texture.
Layouts by Mark El-Khatib, animation by Matthias Hoegg, DVD produced by Callum Cooper.
The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
- Long-time readers of The FontFeed will remember Chris Gavin’s innovative 2009 short film TXT ISLAND. An epic tale of misadventure…Read more
- Deadline is a superb looking stop motion video with Post-It Notes by Savannah College of Art and Design student Bang-yao…Read more
- The first ever edible FontStruction premiered at the “Typofreaks – different typography” workshop in Brazil.…Read more
- To mark the 60th anniversary of the Universal Declaration of Human Rights, The Human Rights Action Center commissioned graphic and…Read more
- To mark the end of the aughts New York Magazine invited a number of designers to create a cover image…Read more