1973 Newspapers Predict Future of Type in Dexter
One of the most entertaining continuing series about typography on the interwebs is Mark Simonson’s Typecasting: The Use (and Misuse) of Period Typography in Movies. Originally a single overview of typographical anachronisms in movies, it spawned the follow up series Son of Typecasting. What Mark does is research the use of period typography in movies and television series, checking the creation dates and probable usage of the featured typefaces against the time frame the story is set in. The goofs he uncovers are guaranteed to elicit a chuckle if you’re a type enthusiast with an inquisitive and critical mind. Conversely it is very inspiring every time he demonstrates how a design team gets every single detail right through careful research.
I already made a small contribution to the series once. When watching the third instalment in the Back To The Future movie series with my kids this summer, I noticed something odd. Although it went by pretty fast I recognized Helvetica (1957) and Eurostile (1962) carved on a tombstone in the year 1885.
And now it happened again. I’ve written a couple of articles on Showtime’s Dexter television series recently, telling how good both the spoof magazine covers marketing campaign and the Emmy Award winning opening credits are. Yet today I must report a goof I detected in the show. A couple of days ago my wife and I were enjoying “Truth Be Told”, the 11th episode of the first season – argh, the suspense! At some point Dexter is searching through newspaper archives, looking for clues as to what exactly happened to his mother, and the conditions in which his stepfather found him. A couple of newspaper front pages are briefly seen in this scene, and that’s when I noticed something odd. Some headlines in the newspapers dating from 1973 were set in artificially squooshed Arial. Yet that typeface was only released in 1989/90. When examining the screenshots I was sent by Sunny Gosal I also saw Frutiger and force justified (!) Times Bold Italic being used, both quite improbable choices. A similar thing happened to me when reading the otherwise exquisite comic book trade paperback Top 10: The Forty-Niners. The apparition of Arial in newspaper headlines of that time (1949) brutally shattered my suspension of disbelief.
Many people will find this trivial and actually they may very well be right. On the other hand, how much effort would it take to get it right? I decided to put this to the test. It only took me a little research to uncover NewspaperArchive.com (thanks, Florian), an online database which allows you to “Easily Find Over 3.03 Billion Names; Over 1.01 Billion Articles; Search 94.4 Million Pages; 784 Cities; 240 Years; 3,084 Titles”. After browsing a random selection of American newspapers from 1973 I was able to determine within minutes that they mostly used geometric sans faces like Metro, Futura, Erbar et al, or modern serif faces like Bodoni for example. So there you go, it’s not that hard after all. And for the design team, it’s not really about briefly shattering the illusion for a single type geek watching the television show you worked on. It’s about taking a little more pride in your work. But again, I realise this may seem trivial to most people.
The FontFeed is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
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