1973 Newspapers Predict Future of Type in Dexter

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| Yves Peters | November 18, 2008

One of the most enter­tain­ing con­tin­u­ing series about typog­ra­phy on the inter­webs is Mark Simon­son’s Type­cast­ing: The Use (and Misuse) of Period Typog­ra­phy in Movies. Orig­i­nally a single overview of typo­graph­i­cal anachro­nisms in movies, it spawned the follow up series Son of Type­cast­ing. What Mark does is research the use of period typog­ra­phy in movies and tele­vi­sion series, check­ing the cre­ation dates and prob­a­ble usage of the fea­tured type­faces against the time frame the story is set in. The goofs he uncov­ers are guar­an­teed to elicit a chuckle if you’re a type enthu­si­ast with an inquis­i­tive and crit­i­cal mind. Con­versely it is very inspir­ing every time he demon­strates how a design team gets every single detail right through care­ful research.


Still from Back To The Future III.

I already made a small con­tri­bu­tion to the series once. When watch­ing the third instal­ment in the Back To The Future movie series with my kids this summer, I noticed some­thing odd. Although it went by pretty fast I rec­og­nized Hel­vetica (1957) and Euros­tile (1962) carved on a tomb­stone in the year 1885.


Still from Dexter, Season 1, Episode 11. Head­line set in Frutiger, an unlikely choice.

And now it hap­pened again. I’ve writ­ten a couple of arti­cles on Show­time’s Dexter tele­vi­sion series recently, telling how good both the spoof mag­a­zine covers mar­ket­ing cam­paign and the Emmy Award win­ning open­ing cred­its are. Yet today I must report a goof I detected in the show. A couple of days ago my wife and I were enjoy­ing “Truth Be Told”, the 11th episode of the first season – argh, the sus­pense! At some point Dexter is search­ing through news­pa­per archives, look­ing for clues as to what exactly hap­pened to his mother, and the con­di­tions in which his step­fa­ther found him. A couple of news­pa­per front pages are briefly seen in this scene, and that’s when I noticed some­thing odd. Some head­lines in the news­pa­pers dating from 1973 were set in arti­fi­cially squooshed Arial. Yet that type­face was only released in 1989/90. When exam­in­ing the screen­shots I was sent by Sunny Gosal I also saw Frutiger and force jus­ti­fied (!) Times Bold Italic being used, both quite improb­a­ble choices. A sim­i­lar thing hap­pened to me when read­ing the oth­er­wise exquis­ite comic book trade paper­back Top 10: The Forty-​Niners. The appari­tion of Arial in news­pa­per head­lines of that time (1949) bru­tally shat­tered my sus­pen­sion of disbelief.


Still from Dexter, Season 1, Episode 11. Head­lines set in Times caps and Times Bold Italic, also an unlikely choice.

Many people will find this triv­ial and actu­ally they may very well be right. On the other hand, how much effort would it take to get it right? I decided to put this to the test. It only took me a little research to uncover News​pa​per​Ar​chive.com (thanks, Flo­rian), an online data­base which allows you to “Easily Find Over 3.03 Bil­lion Names; Over 1.01 Bil­lion Arti­cles; Search 94.4 Mil­lion Pages; 784 Cities; 240 Years; 3,084 Titles”. After brows­ing a random selec­tion of Amer­i­can news­pa­pers from 1973 I was able to deter­mine within min­utes that they mostly used geo­met­ric sans faces like Metro, Futura, Erbar et al, or modern serif faces like Bodoni for exam­ple. So there you go, it’s not that hard after all. And for the design team, it’s not really about briefly shat­ter­ing the illu­sion for a single type geek watch­ing the tele­vi­sion show you worked on. It’s about taking a little more pride in your work. But again, I realise this may seem triv­ial to most people.


Still from Dexter, Season 1, Episode 11. Here it’s not very clear, but I think the head­lines are set in squooshed Arial.

Still from Dexter, Season 1, Episode 11. Again, it’s still not very clear, but I think the head­lines are set in squooshed Arial.

Still from Dexter, Season 1, Episode 11. This on the other hand clearly is squooshed Arial. And the heads in force jus­ti­fied Times caps and Times Bold Italic are highly improbable.

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12 Comments:

nice work. thanks again!

Posted by Simon Robertson on Nov. 18, 2008

This is so type-​nerdy – I loves it!

Posted by Jeff on Nov. 18, 2008

Yves, would you go as far to say that a type­face defines an era/time and if so what would you say defines 2000-2008?

Posted by Mr X on Nov. 19, 2008

Yves, would you go as far to say that a type­face defines an era/time (…)

Actu­ally not at all. I was just point­ing out that when design­ing period props you should do some research, to ensure that you don’t use type­faces that were only released in 1990 for a news­pa­per that’s sup­posed to date from 1973. ;)

Posted by Yves Peters on Nov. 19, 2008

This reminds of last weeks episode of The Office, where Jim says to Pam (roughly) “But I thought you were good at Flash.” “Then she says, “yeah, but they just switched to Acro­bat, just after I got used to Quark.”

… Now how hard would it have been to call a graphic designer and ask a simple ques­tion. Triv­ial, but it really both­ered me.

Posted by Joseph Sims on Nov. 19, 2008

Great post. Can you imag­ine watch­ing TV with Mark Simon­son!

Posted by johno on Nov. 19, 2008

Well, Mark once gave us a pretty accu­rate descrip­tion what it’s like to go to the movies with him. That thread is filed in my Typophile Clas­sics folder. Hilar­i­ous. ;)

Posted by Yves Peters on Nov. 19, 2008

Sorry for being a bit thick but what’s wrong with Times Roman in the 1970’s? I thought Times was a tran­si­tional from ~1800? Or do you simply mean that US papers used Bodoni at that time?

Posted by Klaas on Nov. 22, 2008

Oh no, it’s not Times that’s wrong — sorry for not making myself entirely clear. It’s the force-​justification that’s a typ­i­cal out­growth of com­puter typog­ra­phy. There wasn’t any of that hor­ren­dous spac­ing in the sev­en­ties;

Posted by Yves Peters on Nov. 22, 2008

Thanks for this - as some­one who designs movie props, I’m always trying to pound home the point that yes, people DO notice when you get the type all hor­ri­bly wrong. Some­times, on a show I’m work­ing on, they’ll have a few props designed by some­one else (unbe­knownst to me), and then I get to watch the movie and see one of my props appear­ing next to some­thing that makes you want to gouge out your eyes with a grape­fruit spoon. That’s show­biz!

Posted by Ross MacDonald on Dec. 1, 2008

Huh…went back to my copy of the 49ers and the newspaper’s all wrong. This seems to be a theme in Alan Moore’s work. Lots of writ­ten mate­r­ial in Watch­men, and most of it is way off, type­wise. Same with The Black Dossier. Part of the prob­lem is he likes to talk so god­damn much that they they tend to use con­densed (prob­a­bly faux) faces just to fit it all in. It seems that For all the let­ter­ing sophis­ti­ca­tion in comics (wit­ness Eisner), nobody thinks about type.

Posted by Noam Berg on Dec. 12, 2008

I like your wishes

Posted by Kamron on Dec. 17, 2008

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